![]() ![]() All of this created an authentically modern sneaker and ensured the incredible success of Nike’s first lifestyle Air Max. The design of the Nike Air Max 270 was based on the philosophy that if you are comfortable, then you are relaxed, confident and at ease with your surroundings therefore, you are ready to take on any challenge. Nike gave him a custom-made pair built to fit his large size 18 feet, which he could be seen wearing in 2017, months before the sneaker’s official release, giving the AM270 some pre-release hype. With such a high level of design and comfort, maybe it’s no surprise that basketball legend Kevin Durant wore them. Release Dates 36 Releases Mar 21 Nike Air Max 270 'Throwback Future' Jan 25 Nike Air. These sat well alongside the heritage branding elements, which were inspired by the Air Max 180, to produce a classy shoe. A running-inspired lifestyle silhouette, the Nike Air Max 270 is equipped with Nikes biggest Air bag to date. Like in some earlier designs, Nike switched up the position of the swooshes, placing small ones on either side of the midfoot and a tiny one on the lateral side of the forefoot. Plastic guards also strengthened the outer and brought a certain style to the Air Max 270, especially with the eccentric Hot Punch tone of the release colourway. Drawing inspiration for Air Max icons, t More. Nike Air Max 270 M - Iron Grey/Black/White/Game Royal. The upper was constructed for flexibility and breathability through its use of various mesh panels layered at different angles, with perforations of varying sizes spread across its surface. Nike Air Max 270 React SE M - White/Pure Platinum/Indigo Fog. This solid base provided the foundation, but the shoe had several other beneficial design elements. Combined with a dual density foam frontfoot midsole, this innovative new Air pocket offered supreme comfort for everyday wear, proving Nike’s ambition to design a wholly comfortable lifestyle sneaker. At the time of launch, it was the tallest and most voluminous in production, its extreme height allowing substantial volume displacement through the Air cushion for a soft, bouncy step. ![]() This specially designed bubble cushion was unlike anything seen on previous Air Max models, coming in at a staggering 32mm. While the prototype was called 273, the result of adding 180 and 93 together, by the time of its release this had changed to 270 – a previous Nike nickname for the Air Max 93 – to represent the 270-degree span of the Air Max unit in the heel. However, as pointed out by Dylaan Raasch, Nike’s Senior Creative Director, rather than being a simple hybrid of these two previous sneakers, it was a completely novel shoe with its own unique features. From the 180, it took the general shape, including the extended tongue, and from the 93, the revolutionary skin-tight fit. The Air Max 270 was inspired by two early 90s designs, the Air Max 180 and the Air Max 93. That is until 2018, when the brand launched the Nike Air Max 270 – the very first lifestyle-specific Air Max. Although often worn as lifestyle shoes, none were designed specifically for this purpose. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.From its inception in 1987, Nike’s Air Max line featured sneakers that blended groundbreaking sporting innovation with novel, captivating looks. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. ![]() Click on the different category headings to find out more and change our default settings. Because we respect your right to privacy, optional cookies are not set unless you enable them. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site. We use Strictly Necessary cookies to make our website work. The information does not usually directly identify you, but it can give you a more personalized web experience. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. ![]()
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